Soaring to Sunny Skies! Aeroplan and CIBC's "Welcome Aboard" Exclusive Flights to Orlando Depart

Aeroplan rolls out the Tangerine carpet for a top notch flight experience

Montreal, QC, March 6, 2012 – Earlier today, more than 140 Aeroplan Members and their guests departed on an Air Canada A320 aircraft from Montreal to Orlando on Aeroplan and CIBC’s exclusive flight for CIBC Aero cardholders. This flight, and another leaving from Toronto on March 13th, 2012, was designed to give Aeroplan Members who are CIBC Aero cardholders a truly unique experience to use their miles for an exclusive flight to Orlando during the 2012 March Break periods.

On each flight operated by Air Canada, all seats were reserved specifically for CIBC Aero cardholders/Aeroplan Members and their guests at ClassicFlight Aeroplan rates. The experience includes dedicated check-in, complimentary bar and snack service, and two free bags in Economy class. In Montreal, guests on the flight were pampered with baggage assistance, special give-aways for adults and children and an opportunity to kick-start their vacation into high gear with a free massage at the gate. Guests on the Toronto flight will get the same experience on March 13th.

“Today marks a first for Aeroplan and CIBC, collaborating to enable this special flight to Orlando Florida,” said David Klein, Vice President, Marketing & Innovation, Aeroplan. “We’re delighted to work with CIBC to offer our members who are CIBC Aero cardholders this unique flight reward on a high-demand route for families during the spring break periods out of Montreal and Toronto. This is the second edition of the Welcome Aboard Event where we’ve put together an exclusive Aeroplan flight experience for our members and we are delighted with how well it has been received.”

”We jumped at the opportunity to get on this exclusive flight for our family of five to Orlando,” said Aeroplan Member and CIBC cardholder George Di Sante. “We look forward to the flight and our week of vacation in which we’re planning to see some Orlando attractions and explore the Florida coast.”

Aeroplan has offset both flights’ greenhouse gas emissions with an investment in high-quality offset projects through Offsetters, a leading Canadian provider of carbon management solutions. Aeroplan’s own Carbon Offset Program enables Aeroplan Members to redeem their Aeroplan Miles for carbon offsets and offset the emissions generated by their air travel, car travel and household energy use. The credits are transferred to Offsetters and then invested in renewable energy and energy efficiency projects in Canada and around the world.

About Aeroplan
Aeroplan, Canada’s premier coalition loyalty program, is owned by Groupe Aeroplan Inc., doing business as Aimia, a global leader in loyalty management.

Aeroplan's millions of members earn Aeroplan Miles with its growing network of over 75 world-class partners, representing more than 150 brands in the financial, retail, and travel sectors.

In 2011, approximately 2.3 million rewards were issued to members including more than 1.5 million flights on Air Canada and Star Alliance carriers which offer travel to more than 1,000 destinations worldwide. In addition to flights, members also have access to over 1,000 exciting specialty, merchandise, hotel, car rental and experiential rewards.

For more information about Aeroplan, please visit www.aeroplan.com or www.aimia.com.

For more information, please contact:

Christa Poole
Aeroplan
416-352-3745
christa.po...@aeroplan.com