Aimia

Company Name: Aimia Inc.
Location: Montreal, QC, Canada
Industry Sector: Loyalty
Carbon Neutral Claim: Carbon neutral company since 2008
Carbon Neutral with Offsetters since: 2010

Background

Aimia Inc. is a global data-driven marketing and loyalty analytics company, providing clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both clients and consumers. Aimia partners with companies to help generate, collect and analyze customer data and build actionable insights.

Aimia owns and operates the Air Miles Middle East loyalty program and also own stakes in other loyalty programs, such as Club Premier in Mexico and Think Big, a partnership with Air Asia and Tune Group.

How we helped

In 2010, Aimia partnered with Offsetters to elevate Aimia’s environmental performance and expand their commitment to the environment. A hallmark of Aimia’s commitment to sustainability is the offsetting of 100% of their direct corporate footprint with Offsetters.

Our team has provided Aimia with:

• Carbon management leadership including corporate greenhouse gas footprint and emissions reduction strategies
• Information workshops for Aimia employees and partners including assistance with the design and organization of the second Change Action Team experience for Aimia staff
• A custom portfolio of carbon offsets developed for Aimia to offset emissions that could not be reduced

Carbon management leadership

Our team helps Aimia to collect and quantify data to voluntarily report to CDP (an independent international effort that collects emissions data from corporations worldwide). We work closely with Aimia staff around the globe to prepare their greenhouse gas (GHG) inventories on a quarterly basis and recommend actions to reduce their emissions.

Custom portfolio of offsets for Aimia

We created a customized offset portfolio for Aimia to facilitate their ongoing commitment to carbon neutrality. Aimia’s portfolio is a collection of Gold Standard projects that provide social and environmental co-benefits far beyond the climate benefits of offsetting. Aimia’s customized offset portfolio is used to offset the company’s direct corporate emissions.

Corporate Knights Corporate Citizens Awards 

Aimia ranked among Corporate Knights’ Annual Best 50 Corporate Citizens in Canada in 2016 and 2017.

Results, key learnings and benefits

Aimia has continually pursued operational effectiveness with an environmentally conscious mindset. The collaboration with Offsetters has helped Aimia focus on improving their GHG data reporting’s accuracy, reliability and completeness. For example, guided by Offsetters, Aimia has moved from annual to semi-annual data collection, and finally achieved their goal of quarterly GHG data collection in 2014, thereby aligning financial and environmental reporting timelines.

Offsetters collaborated with a third-party assessment firm throughout two independent environmental data verifications of all Scope 1 and 2 emissions, as well as Scope 3 emissions related to flights and paper. Offsetters has also helped Aimia apply key learnings to further improve data collection and analysis.

Offsetters also supports Aimia with their environmental footprint reporting to the CDP. Aimia has not only improved reporting practices and reduced emissions between 2010 and 2018, the company has also seen their CDP score increase. In 2011, Aimia’s CDP score was 63; by 2015, the score had increased to 99B, which put the company on the prestigious Canadian Climate Disclosure Leadership Index (CDLI).

Thanks to their collaboration with Offsetters, Aimia’s annual corporate GHG inventory is completed in accordance with the most rigorous industry standard, the World Resources Institute’s Greenhouse Gas Protocol (WRI GHG) and is consistent with ISO 14064-1.